A site concept for CHIMI Eyewear, a Swedish fashion and eyewear company. The primary objective was to introduce CHIMI's new optic glasses collection through an update of their digital platform that aligned with the company's ethos.

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The site concept prioritized user experience and easy navigation, ensuring visitors could effortlessly explore CHIMI's offerings. While introducing new elements to reflect the addition of the Optics collection, the project maintained the essence of CHIMI's original style. A harmonious blend of the new and the familiar was achieved through a careful update of the brand identity, ensuring a seamless transition for existing customers while attracting a fresh audience.